Human behavioural motivations and insights with Rory Sutherland
Here is a facinating conversation between Shane Parish of Farnam Street and Rory Sutherland, the Vice Chairman of Ogilvy & Mather Group, one of the largest advertising companies in the world. Rory started the behavioral insights team at OM and spends his days applying behavioral economics and evolutionary psychology to solve problems for their clients. The conversation … Continue reading Human behavioural motivations and insights with Rory Sutherland
Here's something that inspired me... 